Proofing isn’t just about spelling mistakes and missing punctuation. When we proof your copy we focus on three key areas:
- Readability – Writing is for the reader, and they are too busy to read through overloaded copy. It doesn’t matter how well educated or literate your audience is. Writing copy that is intelligible to the widest range of people is always the smartest option. Let us help you make what you’re saying easier to absorb.
- Consistency – Are you using a mix of American and British English? Do you want the Oxford comma or not? Is that an unfinished sentence? Is your capitalisation consistent? We will utilise your style guide to ensure that your copy is completely on brand. Don’t have one? Don’t worry. We can create one to your specifications.
- Grammar – From passive sentences; to the right use of you’re and your, and there, they’re and their – we’re here to keep your grammar in check. We know our ‘affect‘ from our ‘effect‘, and always check cheeky apostrophes haven’t crept into the wrong place.
By taking into account the audience you are trying to reach, we can also offer insight into everything from: words that should be avoided; to headlines that grab your audience from the first very line.