“We found an inventive solution, despite aggressive competitor patents.”
Vileda’s market research has shown a strong tendency toward cleanliness and organisation amongst it’s German customers. Users will often collapse their rotary clothes dryer and protect it with an aftermarket cover. Competitor products offer an integrated protective cover, Vileda aspired to match that functionality.
All the obvious methods of integrating a protective cover into the product had been heavily patented by competitors – there were tight constraints on technical execution.
Along with patent restrictions, the new design also had to be retro-fitted to an existing product line.
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