The Perfect Design Brief

We know what you’re thinking, designers love nothing more than indulging their creative whims. So it’s probably best to just leave them to it, right? Well, as much as we would love to show off everything we can do – that’s not really the point is it? When you come to us, it’s because you have a good idea of what you want – and that’s the idea we want to work to realise.

Behaviourism & Design – Part 2

Last week, we introduced you to the hypothesis that: “psychology and design go hand in hand”. This time, we’d like to introduce you to the thought leaders who first sparked this idea. Not everyone on this list is a designer, in fact, hardly any of them are. We are looking to all corners of the academic world — psychology, science, economics and more — in search of better ways to improve our design process.