We know what you’re thinking, designers love nothing more than indulging their creative whims. So it’s probably best to just leave them to it, right? Well, as much as we would love to show off everything we can do – that’s not really the point is it? When you come to us, it’s because you have a good idea of what you want – and that’s the idea we want to work to realise.
Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects.
Smart Design’s work for OXO Good Grips
More useful Biomimicry examples from Janine Benyus.