Design is beginning to lead decision making in the most forward thinking organisations. Don’t get left out.
The magic of design should not just be reserved for products. Design Thinking is the broad application of our design process across services, systems and organisations. In the same way that we generate insights, realise concepts, test and build solutions for physical products, we can achieve the same results for the more abstract problems your organisation may be facing. This is a great place to start exploring Design Thinking.
Asking Better Questions
If you aspire to radical change or serious innovation – you must interrogate the brief. Often, the most aggressive opponent to fresh thinking is the wrong question. So, if you ask us to design a kettle – we may suggest that your customers just want hot water.