Behaviourism & Design – Part 2

Last week, we introduced you to the hypothesis that: “psychology and design go hand in hand”. This time, we’d like to introduce you to the thought leaders who first sparked this idea. Not everyone on this list is a designer, in fact, hardly any of them are. We are looking to all corners of the academic world — psychology, science, economics and more — in search of better ways to improve our design process.

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